Social media marketing : emerging concepts and applications / Githa Heggde ; [edited by] Githa Heggde, Shainesh G.
Material type: BookPublisher: Basingstoke, Hampshire : : New York, NY : Palgrave Macmillan, Nature America Inc.,, 2018.Edition: 1st edition.Description: xxii, 226 p. ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789811053221 :.Subject(s): Internet marketing | Relationship marketing | Social media -- Economic aspectsDDC classification: 658.872
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